/about
Kurosawa brand mark
Group Design Manager · São Paulo
15+
Years of experience
20+
Designers led
2
Design awards
The story so far
Bridging the gap between art & revenue

I'm Kurosawa, a Design Manager and Art Director currently based in São Paulo. Over the last 15 years, I've worked across advertising agencies, brand consulting firms and massive bank environments to scale design solutions that actively impact enterprise value.

I specialize in taking highly complex business constraints — from financial funnels to automotive trading platforms — and restructuring them into clean, high-adoption digital products. My operational philosophy is simple: good design is a measurable profit driver, not just an aesthetic layer.

Download CV ↓ /contact
/philosophy

Design principles

My core operating principles when tackling digital product architecture.

01

Systemic over pixel

I build reusable frameworks and deep design systems rather than one-off views. Product longevity relies on scalable engineering-design synergy.

02

Data-informed empathy

User testing and qualitative feedback metrics are the true north. I validate assumptions through rigorous real-world analytics, not hunches.

03

Business alignment

The best design is the one that aligns directly with product growth, decreasing operational friction and driving transaction volumes.

/expertise

Capabilities

A breakdown of my day-to-day methodology, hard skills and technical focus.

Product Strategy Design Systems Art Direction UX Research Figma Expert Interaction Design Data Visualization Creative Leadership ROI-Driven Design Corporate Strategy High-Fi Prototyping Team Building
/milestones

Career milestones

The critical steps, roles and organizations that defined my trajectory.

Itaú Unibanco
Group Design Manager

Leading design across credit systems, vehicle marketplaces and financial funnels. Structuring multi-disciplinary product design teams and pushing organizational maturity to new heights. Directly contributed to record BRL 196M Home Equity conversions.

2017 — Present
Havas, São Paulo
Art Director

Directed large-scale integrated brand campaigns for global consumer names. Handled photography direction, storytelling alignments and visual consistency across all touchpoints.

2015 — 2017
/contact
Let's craft
the next
chapter.
rafaelkurosawa@gmail.com
LinkedIn Selected cases Download CV