15+ years converting design decisions into ROI, scalability and operational efficiency. Background spans advertising, branding and digital product.
In product design, art direction and creative leadership — spanning advertising, branding and complex digital products.
Over 4 years as Group Design Manager — teams built from scratch in contexts with varying levels of maturity.
Recognizing design excellence and the measurable impact delivered across products and businesses.
Integrating a standalone automotive marketplace into Latin America's largest bank.
Leading the rebrand, redesign and ecosystem integration of Brazil's leading automotive marketplace into Itaú Unibanco's beyond banking platform.
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Gamifying, rewarding and leveraging card primacy in the credit card segment.
Designing a gamified cashback experience to drive card primacy in Brazil's most competitive fintech landscape.
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Driving efficiency and profit through experience design decisions.
Funnel redesign and distribution strategy for Itaú's Home Equity product under the new ABL portfolio — turning a 0.3% conversion rate into consecutive all-time production records.
Read case ↗15+ years leading design across fintech, automotive and advertising.
Led design across automotive marketplace, vehicle financing, credit card and asset-backed lending products. Contributed to back-to-back historical net production records in Home Equity. Built structured design teams across 4 product groups, leading ~20 designers.
Designed end-to-end experiences for credit card products covering acquisition, onboarding, account management and dispute resolution. Led UX research cycles and created high-fidelity prototypes in Figma.
Led art direction for integrated campaigns across digital, TV and print for clients including Ibis Hotels, Klabin, Hershey's and Reckitt Benckiser. Directed photo and video productions, overseeing visual identity alignment and quality control.